For law firms
Get your law firm recommended by AI.
Someone hurt in a crash or facing a divorce now asks ChatGPT which lawyer to call. The answer names a few firms and the directories that rate them. Vyzz works to make your firm one of the names.
What they ask
What your customers ask AI.
Questions like these get asked every day on ChatGPT, Claude, Gemini, Grok, Microsoft Copilot and Perplexity. For your law firm we track ten of them daily and record who gets named: you or a competitor.
- 01
“I was rear-ended on the Dan Ryan. Which injury lawyers in Chicago work on contingency?”
- 02
“Best divorce lawyer in Chicago for a high-conflict custody case?”
- 03
“How much does a lawyer for a first DUI cost in Chicago?”
- 04
“Flat-fee estate planning attorney in Chicago for a will and a living trust?”
- 05
“Spanish-speaking immigration lawyer in Chicago for a marriage green card?”
- 06
“My landlord kept my deposit. Is there a tenant lawyer in Chicago with free consultations?”
Where AI looks
Where AI looks before it names a lawyer.
Share of citations in AI answers, from BrightLocal's August 2026 study of 1,355 business locations on Google AI Overviews, Google AI Mode and ChatGPT.
- Google Business Profile42%
- Yelp7.9%
- Justia3.2%
- Avvo2.5%
- Lawyers.com1.8%
- Facebook1.7%
What it means
Google still carries the most weight, but legal directories show up far more than industry directories do for dentists or plumbers: Justia, Avvo and Lawyers.com together drew 7.5% of citations. AI reads them to check that a lawyer is real, licensed and reviewed. Your own site answers the question that was asked: fees, process, practice area, language.
What we do
What Vyzz does for your law firm.
Every month, done by us, followed in your dashboard. Nothing to set up on your side.
01
A page for each case type and place
Car accidents, custody, DUI, estate planning: one page each, for the places you take cases, with how fees work stated plainly.
02
Attorney bios AI can verify
Bar admissions, years in practice, languages and the courts you appear in. Facts a directory can confirm are facts AI repeats.
03
Directory profiles that match
Justia, Avvo, Lawyers.com, Google and Yelp, with the same name, address, phone and practice areas everywhere. We monitor your listings for errors.
04
Articles on the questions clients ask first
30 articles a month: what a DUI defense costs, how long a custody case takes, what to do after a crash. You review each one before it goes live.
05
LegalService markup
On every page we rewrite, 10 a month. schema.org has deprecated the older Attorney type in favour of LegalService.
All of it is in one plan.
$399/mo billed annually or $499 month to month. No setup fee.
Inside the rules
Written within the rules of your field.
What we keep in mind for every page, post and review request. Sources are at the bottom of the page; this isn't legal advice.
Nothing false or misleading.
ABA Model Rule 7.1 prohibits false or misleading communication about a lawyer's services. Results and reviews stay factual and in context.
“Specialist” means certified.
Under Model Rule 7.2(c), a lawyer can't claim to be certified as a specialist unless certified by an approved organization that the communication names.
Your state has the final word.
States adopt the ABA rules with their own changes, so we write to your state's version, and you approve every page before it's published.
Markup type: LegalService · Generate yours free
FAQ
Questions people ask.
Why do Avvo and Justia show up instead of my firm?
AI uses legal directories to check that a lawyer is licensed and reviewed. In BrightLocal's 2026 data, Justia, Avvo and Lawyers.com together drew 7.5% of citations in AI answers about lawyers. A complete, consistent profile on each makes it more likely the directory page that gets cited points to you.
Is AI-assisted legal content a risk?
Content that's wrong is the risk, whoever wrote it. Every article is researched for your practice, checked by a second model and reviewed by you before it's published.
Can you guarantee ChatGPT will recommend our firm?
No one can, and a promise like that is the kind of claim bar rules exist to stop. What we commit to is the work in the plan, delivered every month, with the results visible in your dashboard.
How long until AI starts naming us?
Technical fixes and the first articles ship in the first weeks. AI assistants refresh their sources on their own schedules, so being named builds over the following months. Your dashboard shows every movement as it happens.
What does Vyzz cost for a law firm?
The same as for every business: one plan at $399/mo billed annually or $499 month to month, with no setup fee. Everything on this page is included.
Sources and how we checked
Citation shares are as published by each study; we haven't re-run them. Rules are summarized from the primary source linked below. Facts checked October 12, 2026. Spot something out of date? Email hello@vyzz.io.
- BrightLocal, AI directory sources (August 26, 2026): www.brightlocal.com/resources/ai-directory-sources/
- ABA Model Rule 7.1, Communications concerning a lawyer's services: www.americanbar.org/groups/professional_responsibility/publications/model_rules_of_professional_conduct/rule_7_1_communication_of_a_lawyer_s_services/
- ABA Model Rule 7.2, Communications concerning a lawyer's services: specific rules: www.americanbar.org/groups/professional_responsibility/publications/model_rules_of_professional_conduct/rule_7_2_advertising/
- FTC, final rule banning fake reviews and testimonials (August 14, 2024): www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials
- schema.org, LegalService: schema.org/LegalService
Further reading
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