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Comparison

The best GEO tools in 2026

GEO tools come in three kinds: software that tracks what AI assistants say about you, SEO suites that added AI tracking, and agencies that do the work for you. Here is what each option does, what it costs and who it suits.

Last reviewed . Vyzz is our product and is listed first. Every other entry is checked against the vendor’s own website.

  1. 01VyzzAgency with its own platform

    $449/month billed annually, or $599/month. Content, fixes and tracking included

  2. 02ProfoundMonitoring software

    No published price. Enterprise is quoted after a demo; software only

  3. 03Peec AIMonitoring software

    Software only: $245 to $495/month for three AI models; Enterprise by quote

  4. 04Otterly.AIMonitoring software

    Software only: $357/mo for Standard with Gemini and Claude added. Your team does the work

  5. 05ScrunchMonitoring software

    Enterprise by quote for the full product; a four-platform Core plan is pitched for evaluation. Software only

  6. 06AthenaHQMonitoring software

    Software only, metered in credits: Starter $295/mo for 3,600 AI responses. Enterprise custom

  7. 07SemrushSEO suite add-on

    Software only, priced per toolkit, domain and user. AI tracking, writing and local listings are separate purchases

  8. 08Ahrefs Brand RadarSEO suite add-on

    $699/mo for all AI platforms; software only

How to choose

Three kinds of GEO tool.

The first question is who will do the work. The price only makes sense once that's settled.

Agency with its own platform

You pay for the result. The agency's team writes, publishes and fixes, and its platform shows you every result.

Monitoring software

You pay for data. The software shows where AI answers mention you and which sources they cite; your team does the work.

SEO suite add-on

AI tracking bolted onto an SEO toolkit. Useful if you already pay for the suite and have someone who lives in it.

01Agency with its own platform

Vyzz

Best for: small and mid-sized businesses that want the GEO work done for them

Vyzz is a GEO agency with its own platform. Its team writes and publishes 30 articles a month on your site, rewrites 10 pages, posts to your Google Business Profile and tracks 10 customer questions every day on ChatGPT, Claude, Gemini, Grok, Microsoft Copilot and Perplexity. A dedicated GEO and SEO expert runs the account, and you follow every result in your dashboard.

  • The work is done for you: writing, publishing, page fixes and listings
  • Your own dashboard shows every task and its result
  • Local signals built in: Google Business posts, reviews and directories

Price

$449/month billed annually, or $599/month. Content, fixes and tracking included

Good to know

The price is on the website, there is no setup fee, and you can cancel in two clicks from your dashboard.

Get your free auditBook a call

02Monitoring software

Profound

Best for: enterprise brands and large agencies with a team to act on the data

Profound records how answer engines such as ChatGPT, Gemini, Google AI Overviews and Perplexity describe a brand, across many regions and languages. Its AI agents can draft content on credits.

  • Up to nine AI engines on Enterprise
  • 150+ regions and 30+ languages by its own count
  • SOC 2 Type II, SSO and an API

Price

No published price. Enterprise is quoted after a demo; software only

Good to know

Contracts renew automatically unless you give 30 days' notice, and fees are non-refundable.

Vyzz vs. Profoundtryprofound.com

03Monitoring software

Peec AI

Best for: marketing teams and agencies that want daily AI visibility tracking and will do the work themselves

Peec AI runs your prompts every day on three AI models of your choice and reports visibility, position, sentiment and the sources AI cites. It ranks recommended actions but says it does not write or publish content.

  • Unlimited users on every plan
  • 150 to 350 prompts tracked daily on Pro and Advanced
  • Agency plans with client seats and pitch projects

Price

Software only: $245 to $495/month for three AI models; Enterprise by quote

Good to know

Peec does not write or publish content, so an owner without a marketer still needs someone to act on what it shows.

Vyzz vs. Peec AIpeec.ai

04Monitoring software

Otterly.AI

Best for: marketing teams and agencies that want AI search tracking and will act on it themselves

Otterly.AI runs the prompts you choose on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot every day and reports brand mentions, citations and share of voice against competitors. A GEO audit checks AI crawler access and page structure, and Recommendations turn the data into a to-do list for your team.

  • Unlimited team members on every plan
  • Prompts in any language across 50+ countries
  • API, MCP and Looker Studio access from Standard up

Price

Software only: $357/mo for Standard with Gemini and Claude added. Your team does the work

Good to know

Gemini, Claude and Google AI Mode cost extra on every plan, writing the content or fixing the pages is left to you, and tracking history is deleted when you cancel.

Vyzz vs. Otterly.AIotterly.ai

05Monitoring software

Scrunch

Best for: brand and agency teams that want AI bots served an optimized copy of their site

Scrunch tracks how ChatGPT, Perplexity, Google AI Overviews and other AI platforms mention your brand, audits your pages and recommends fixes. On Enterprise, its AXP detects AI bots and serves them a restructured version of your pages while people see the normal site.

  • Nine AI platforms on Enterprise, including Meta AI and Google AI Mode
  • AXP content delivery through Akamai, Cloudflare or Vercel
  • AI bot traffic analytics on every plan

Price

Enterprise by quote for the full product; a four-platform Core plan is pitched for evaluation. Software only

Good to know

Core covers four AI platforms and leaves out Claude and Gemini, and your team still does the writing and the fixing.

Vyzz vs. Scrunchscrunch.com

06Monitoring software

AthenaHQ

Best for: marketing teams that want many AI models tracked and drafts sent to their CMS

AthenaHQ checks how 11 AI models, from ChatGPT to DeepSeek and Mistral, answer prompts about your brand and competitors, billed at one credit per AI response. Its content agent drafts articles that your team reviews and can publish to WordPress, Shopify, Webflow and other CMSs.

  • 11 AI models on the Starter plan
  • Publishes to eight CMSs, including WordPress and Shopify
  • Unlimited seats and MCP connections for ChatGPT and Claude

Price

Software only, metered in credits: Starter $295/mo for 3,600 AI responses. Enterprise custom

Good to know

Credits are metered per AI response, so tracking more prompts or checking more often costs more, and someone on your team has to run the tool.

Vyzz vs. AthenaHQathenahq.ai

07SEO suite add-on

Semrush

Best for: marketers and agencies already doing SEO in Semrush who want AI tracking alongside it

Semrush's AI Visibility Toolkit reports how ChatGPT, Gemini, Perplexity and Google's AI Overviews and AI Mode mention your brand, tracks up to 25 prompts, and audits your site for AI crawlers. It sits inside a larger SEO suite, and writing or Google Business management are separate toolkits.

  • AI tracking in the same login as keyword research, backlinks and rank tracking
  • Up to 15 sites on Semrush One Pro+ and 40 on Advanced
  • Enterprise AIO adds Claude, Copilot, Grok and DeepSeek

Price

Software only, priced per toolkit, domain and user. AI tracking, writing and local listings are separate purchases

Good to know

Each extra user costs more, content and local tools are sold separately, and month-to-month plans are not refundable.

Vyzz vs. Semrushsemrush.com

08SEO suite add-on

Ahrefs Brand Radar

Best for: sEO and marketing teams already on Ahrefs who want AI visibility next to their SEO data

Brand Radar runs a shared index of 454M+ prompts, built from Ahrefs' keyword data, through ChatGPT, Gemini, Perplexity, Copilot and Google's AI answers, and reports how often each brand is mentioned or cited. Custom prompts track your own questions on a paid check allowance.

  • 454M+ prompt index, searchable with no setup
  • Google AI Overviews and AI Mode, plus YouTube, TikTok and Reddit visibility
  • API, MCP and Looker Studio access inside the Ahrefs suite

Price

$699/mo for all AI platforms; software only

Good to know

Ahrefs says its prompt index may have limited coverage for brands with little or no search volume, so a local business may need to pay for custom prompts.

Vyzz vs. Ahrefs Brand Radarahrefs.com/brand-radar

FAQ

Questions people ask.

  • 01

    What is a GEO tool?

    A GEO (Generative Engine Optimization) tool measures or improves how often AI assistants such as ChatGPT, Claude and Gemini mention and recommend a business. Most GEO tools are monitoring software: they run a list of questions through the assistants and report where your brand appears. A GEO agency with its own platform, like Vyzz, tracks the same things and also does the work that moves the numbers.

  • 02

    What is the best GEO tool for a small business?

    It depends on who will do the work. Monitoring software shows what AI says about you, but someone still has to write the content, fix the pages and manage the listings. If nobody on your team has that time, an agency that does the work is the better fit. Vyzz is built for small businesses and does it for $449 a month billed annually.

  • 03

    How much do GEO tools cost?

    Monitoring software is sold as self-serve plans or as enterprise contracts quoted after a demo, and the price covers the software only. Agencies that do GEO work typically charge thousands a month. Vyzz's single plan is $449 a month billed annually or $599 month to month, with content, fixes and tracking included.

  • 04

    Is GEO different from SEO?

    SEO aims for a high position in a list of search results. GEO aims for a mention inside the answer an AI assistant writes, where it usually names only two or three businesses. The groundwork overlaps: clear pages, structured data, reviews and content that answers real questions. GEO adds tracking of the assistants themselves and attention to the sources they cite.

  • 05

    Can I do GEO myself?

    Yes, if you have the time. You need to track the questions your customers ask on each AI platform, publish content that answers them, keep your site readable for AI crawlers, and keep your listings and reviews current. Monitoring software covers the tracking. The rest is ongoing work each month.

When your customer asks ChatGPT… your competitor shows up.

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Optimized for

  • ChatGPT
  • Claude
  • Gemini
  • Grok
  • Copilot
  • Perplexity