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Home ServicesBoston, MA

How we made the company the first response homeowners see during emergencies.

+22%increase in emergency service calls

Why AI Visibility Matters Here

The opportunity

1

In home emergencies, clients ask AI for the fastest and most reliable company near them.

2

Plumbing decisions are made in seconds — whoever appears first gets the job.

3

Owning AI visibility means capturing all high-intent "emergency plumber near me" queries.

Before Vyzz

The challenge

1

The company relied on Google Ads, but costs soared due to local competition.

2

Too many calls came from small, low-margin jobs.

3

The team needed more emergency, high-ticket interventions.

What We Did

The strategy

1

Positioned the company for urgent AI queries such as "24/7 plumber Boston", "burst pipe repair", "leak emergency near me".

2

Surfaced reliability signals AI uses: fast response time, service radius, certifications and emergency availability.

3

Ensured the company appeared as the top local emergency recommendation.

Measurable Impact

The results

+12%

lower cost per lead vs Google Ads

$14K

additional monthly revenue

1.8x

more visibility on local "near me" queries

Long-Term Value

Business impact

Less dependence on expensive search ads.

Better job mix: fewer small fixes, more profitable emergencies.

More stable operational planning thanks to consistent inbound calls.

Most new clients told us AI recommended us during their emergency. Vyzz became our best acquisition channel instantly.

Buddy F. (Business Owner)

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