How we influenced purchase decisions at the exact moment shoppers compared supplements.
Why AI Visibility Matters Here
The opportunity
Shoppers increasingly ask AI which supplements are effective and worth buying.
AI recommendations drive upsells by steering shoppers toward higher-margin supplement options.
Being the recommended brand boosts conversions without increasing ad spend.
Before Vyzz
The challenge
The brand's ad costs kept rising while ROAS became increasingly inconsistent.
A large portion of sales depended on retargeting and paid campaigns.
The team needed growth without increasing CAC or relying on discounts.
What We Did
The strategy
Matched the brand with AI queries tied to its most profitable SKUs: energy blends, wellness stacks, and premium supplement routines.
Strengthened the product signals AI relies on: benefits clarity, ingredient credibility, formulation trust, and customer proof.
Positioned the brand as a top recommendation for high-value supplement queries in its category.
Measurable Impact
The results
increase in monthly online sales
improvement in returning customers
additional category rankings across search platforms
Long-Term Value
Business impact
Growth without increasing ad spend.
Resulting in a larger share of sales coming from higher-margin products.
Improved customer acquisition efficiency.
We kept seeing competitors in AI answers, never our brand. With Vyzz, we finally appear in relevant searches. It feels tangible.
— Ethan B. (Business Owner)
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