How we captured Los Angeles' most profitable aesthetic treatment searches.
Why AI Visibility Matters Here
The opportunity
In aesthetic treatments, most clients compare 'best Botox', 'top fillers specialist', or 'skin rejuvenation near me' before booking.
AI now influences these decisions more than ads because clients see it as more neutral and unbiased.
Ranking first on high-value treatments captures clients who are already ready to book.
Before Vyzz
The challenge
The clinic relied heavily on paid ads, and CAC continued to rise quarter after quarter.
Too many leads came for low-ticket treatments that didn't justify the acquisition costs.
The team needed more predictable, high-value patients without increasing ad spend.
What We Did
The strategy
Matched the clinic with AI queries tied to its most profitable procedures, including Botox, fillers, microneedling, and skin rejuvenation.
Strengthened the trust signals AI relies on when recommending clinics: treatment expertise, safety indicators, and consistent results.
Positioned the clinic as the default answer for premium aesthetic requests in its area.
Measurable Impact
The results
additional revenue from AI-origin clients
monthly growth in high-value procedures
upsell revenue from skincare & add-ons
Long-Term Value
Business impact
Higher-quality patients now make up the majority of the pipeline.
CAC stabilized despite rising competition.
Stronger recurring revenue driven by long-term treatment cycles.
Patients began mentioning they found us through AI searches. For treatments people compare heavily, showing up in those answers makes a real difference.
— Amanda M. (Business Owner)
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