Category
Playbook
14 articles in this category.
The one Google Business Profile setting that decides who finds you
Most owners set their main Google Business Profile category once and never check it. That one label quietly decides who finds you. Read yours this morning.
The one-line change that gets your business quoted by ChatGPT
The strongest known move to get quoted by ChatGPT is a 5-minute edit: one true number in place of a vague promise.
How to check what ChatGPT says about your business
ChatGPT, Perplexity, and Gemini all answer questions about your business today. New research says 93% of tested companies had a basic fact wrong or missing.
How to get named by AI for the towns you serve
A vague 'we serve the whole area' line gives AI no town to match you to. Here is the two-minute test and the plain-words fix.
How to get your business recommended by AI, starting with Yelp
New data on 28 million AI answers found Yelp gets named more than the next five review sites combined. A stale listing hands that mention away.
Google turned off FAQ results. Your customers' questions still belong on your page.
Google switched off the FAQ box in search. Do not delete your questions. A bigger reader is using them now, and here is the free fix.
ChatGPT looks you up on Bing, and you never set up Bing
You built your whole online presence on Google. The AI reads a different search engine. Here is how to fix that for free.
Write Your Pages as Answers, With a Real Fact in Each One
Princeton researchers tested nine page changes. Adding a real fact was the strongest, lifting AI citations about 41%. That is your move.
The directory ChatGPT reads first for local business names is Foursquare
Sixty to seventy percent of the local business names ChatGPT picks come from a directory most operators have never logged into. The directory is Foursquare.
Put your name on your services page (the AI citation lift that moves the number)
A visible author byline on your services page lifts ChatGPT citations by roughly 40 percent. Spring 2026 research measured the lift across five AI engines.
Google has two AI answer boxes. Your business has to show up in both.
Ahrefs tested 730,000 customer questions in both Google AI products. The same business gets named in both boxes only 14 times out of 100.
Chrome on Android is about to book appointments for your customers. Fix your booking page this week.
By the end of June, an Android phone can book the appointment for the customer. If your booking page does not finish, the agent moves on. Here is the fix.
The new test for getting cited inside Google's AI Overview
Top-10 Google rankings predict AI Overview citations less than half as often as a year ago. Here is the new test and the 45-minute fix.
Google now lets your customers vote for your site inside AI Overviews
There is a one-tap Google link your customers can use today to tell AI Overviews to prefer your site. Here is the link and where to share it.