Category
Playbook
26 articles in this category.
Read every review reply Google's AI writes for you
A drafted reply takes seconds to approve and sits on your listing for years. Read it like a new hire's first customer email.
AI recommends the business it can verify. Here's how.
An old listing with the wrong number can make an AI skip you. Here is the fifteen-minute fix that makes your core facts agree everywhere.
Google closed your profile's question box. An AI answers now.
You used to answer questions on your Google profile by hand. That box is gone, and an AI answers for you now. Here is the 15-minute fix.
Why AI skips your services page (and the ten-minute fix)
Your services page is a list. The AI is hunting for an answer, and a list gives it nothing to quote. Here is the small fix that changes that.
Why AI names a competitor for jobs you also do
You do a dozen jobs a week. Your Google profile lists three. That gap is why AI names a competitor. Here is the 15-minute fix.
The numbers in your head belong on your website
Your website says fast, friendly, affordable. AI has nothing to quote from that. Here are the numbers to add in 20 minutes.
The Google Business Profile field that decides if AI names you
One label on your listing does more than anything else to decide if AI names you. Here is how to check and fix it in two minutes.
Your Google Business Profile photos tell a machine what you do
The average verified profile has fewer than one photo. Ten real ones show a machine what you do and who you help.
What AI tells customers about your business is often wrong
The AI answer a customer reads about your business often has a basic fact wrong, and nothing alerts you. Here is how to check it in about 15 minutes.
Why ChatGPT favors businesses that keep their pages fresh
Scroll to your footer and read the copyright year. If it says 2023, AI assistants may already read your whole site as out of date.
The Apple Maps business listing most owners never claim
A little under six in ten US phones are iPhones, and they read Apple's map by default. Most local owners left that listing blank.
Google is drafting your Business Profile. AI reads it back.
Google has started writing answers on your business listing, and an AI repeats them to your next customer. Read yours in five minutes today.
The one Google Business Profile setting that decides who finds you
Most owners set their main Google Business Profile category once and never check it. That one label quietly decides who finds you. Read yours this morning.
The one-line change that gets your business quoted by ChatGPT
The strongest known move to get quoted by ChatGPT is a 5-minute edit: one true number in place of a vague promise.
How to check what ChatGPT says about your business
ChatGPT, Perplexity, and Gemini all answer questions about your business today. New research says 93% of tested companies had a basic fact wrong or missing.
How to get named by AI for the towns you serve
A vague 'we serve the whole area' line gives AI no town to match you to. Here is the two-minute test and the plain-words fix.
How to get your business recommended by AI, starting with Yelp
New data on 28 million AI answers found Yelp gets named more than the next five review sites combined. A stale listing hands that mention away.
Google turned off FAQ results. Your customers' questions still belong on your page.
Google switched off the FAQ box in search. Do not delete your questions. A bigger reader is using them now, and here is the free fix.
ChatGPT looks you up on Bing, and you never set up Bing
You built your whole online presence on Google. The AI reads a different search engine. Here is how to fix that for free.
Write Your Pages as Answers, With a Real Fact in Each One
Princeton researchers tested nine page changes. Adding a real fact was the strongest, lifting AI citations about 41%. That is your move.
The directory ChatGPT reads first for local business names is Foursquare
Sixty to seventy percent of the local business names ChatGPT picks come from a directory most operators have never logged into. The directory is Foursquare.
Put your name on your services page (the AI citation lift that moves the number)
A visible author byline on your services page lifts ChatGPT citations by roughly 40 percent. Spring 2026 research measured the lift across five AI engines.
Google has two AI answer boxes. Your business has to show up in both.
Ahrefs tested 730,000 customer questions in both Google AI products. The same business gets named in both boxes only 14 times out of 100.
Chrome on Android is about to book appointments for your customers. Fix your booking page this week.
By the end of June, an Android phone can book the appointment for the customer. If your booking page does not finish, the agent moves on. Here is the fix.
The new test for getting cited inside Google's AI Overview
Top-10 Google rankings predict AI Overview citations less than half as often as a year ago. Here is the new test and the 45-minute fix.
Google now lets your customers vote for your site inside AI Overviews
There is a one-tap Google link your customers can use today to tell AI Overviews to prefer your site. Here is the link and where to share it.