Google Search Console now shows your AI Overview impressions (and a Tuesday opt-out)

A free row in your dashboard now counts how often your pages show up inside Google's AI Overviews

If you run a dental practice, a medspa, an HVAC business, or an in-home care service, the question of "how often does my services page show up inside the AI box at the top of Google" has had no real answer for two years. The only Google AI search number an SMB could see was clicks. The exposure number was missing, and the audit shops filling the gap have been charging two and three figures a month to estimate it.

That changed ten days ago. On June 3, Google added a Generative AI performance report to Search Console. The report shows impressions inside AI Overviews and AI Mode, broken out by page, country, device (Search only), and date. The same release shipped an opt-out toggle that stops the site's content from appearing inside AI Overviews, AI Mode, and AI Overviews in Discover. The opt-out takes effect Tuesday, June 17.

That is the story under the headline. The visibility number SMB owners have been paying for is now free, the data still missing a click column, and the parallel opt-out decision is four days away.

What the new report actually shows

Open the Search Console property and look for the new Generative AI performance tab. If your account is in the early rollout (a subset of UK-based properties first, with global expansion to follow on a timeline Google has not announced), the report counts impressions across five fields.

First, the report tracks impressions, counting how many times a page on your site showed up inside an AI Overview answer or an AI Mode answer. Read on its own, the impressions count is an exposure figure with no traffic data attached.

The interface then breaks these numbers down by page URL. A site owner can see which specific page showed up inside which AI answer. The services page, the prices page, the FAQ page, the location landing page. All of them get their own row.

A third dimension tags impressions by the country of the searcher. A medspa with national coverage can see whether AI exposure skews to one country or splits across regions.

Google also segments the data by device type for Search only. Phone, tablet, desktop. Discover has no device dimension.

Finally, the report lets you see your impressions day-by-day and hour-by-hour. Hour-level data is available alongside daily, weekly, and monthly rolls.

Click data is not in the report. No CTR. No query strings. Industry watchers reading the launch coverage have read this as a deliberate first step, with more fields expected in later releases.

The opt-out toggle and the Tuesday deadline

In the same Search Console tab, a toggle lets the site owner opt out of appearing inside AI Overviews, AI Mode, and AI Overviews in Discover. Flipping the toggle does nothing to the site's blue-link Google Search ranking. The site continues to appear in standard Google Search and in the Discover feed exactly as it does today.

The toggle activates on June 17. Site owners who flip the switch before Tuesday see no effect until that morning. Search Engine Land confirmed that Google will begin acting on the opt-out signal on the activation date.

The decision is a real one for an SMB owner. Ahrefs measured a 34.5 percent drop in position-one click-through rate on queries that trigger an AI Overview, with the same set of queries showing a 49 percent rise in impressions year over year and a 30 percent drop in clicks. Translation: the AI Overview is showing the answer to the customer on Google's results page, and a smaller share of those customers click through to the site. Operators can handle the toggle decision in two ways. Those who view the impression number as a vanity metric with no booked work attached can flip the toggle to stop the AI Overview citation while the blue-link ranking holds steady.

Operators who view the impression number as a brand-presence asset (cited in the AI box, seen by the customer, sometimes called and sometimes booked weeks later) can leave the toggle off and keep the exposure. Both reads are defensible. The data the operator now has lets them decide on their own terms.

What the new report does not measure

The report only measures Google. The report doesn't track the answer engines Google doesn't own, including ChatGPT, Claude, Perplexity, and Gemini. The Bing Webmaster Tools AI Performance report, shipped in February 2026, already covers ChatGPT and Microsoft Copilot citation counts. Bing and Google now each report on their own AI engines. Three more engines stay uncovered by either Google or Bing.

The gap matters because customer questions split across engines. A practice with strong Google AI Overview impressions can still be invisible to ChatGPT for the same customer question. The Omni Eclipse 2026 study found 77 percent of businesses ranking on Google page one are not cited in ChatGPT for the same queries. The new Search Console report does not measure that gap at all. A weekly audit that simulates a first-time-customer question across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews is the way to see the full picture across all five engines.

For a service business with a national customer base, the most common pattern looks like this. The Google AI Overview impression count is healthy. The ChatGPT citation count is roughly half the Google number. Perplexity and Claude usually sit somewhere in between, depending on the vertical. Gemini varies by location. A weekly read of all five takes about five minutes and gives a fuller picture than the Google number on its own. The Bing Webmaster Tools report fills part of the gap for ChatGPT and Copilot, but it still leaves Claude, Perplexity, and Gemini outside any operator dashboard.

What to do this weekend

Three actions cover the four-day window before the toggle activates.

First, log into Search Console and check for the new Generative AI performance tab. If the tab is there, look at the impressions count for the three highest-priority pages: services, prices, and the top FAQ page. Note which countries the impressions are from. Save a screenshot for next week's comparison.

Second, read the booking calendar against the impression numbers. Without calls or bookings tied to the exposure, flipping the toggle on Tuesday is a strong option. Operators who notice brand recall leading to direct searches or later calls should leave the exposure active.

Third, run a simulated first-time-customer question across the other four answer engines. Because the new Search Console report only tracks Google, a weekly check across all five engines is the way to read the full picture.

The June 3 release brings a real AI visibility number into the dashboard every SMB already uses, with the parallel June 17 opt-out decision sitting four days from this morning. Now that you have the data, you can make an informed choice on your own terms.